Archive for September, 2013

Chipotle has followed up their Back to the Start video featuring Willie Nelson with a new animated video The new video has a theme similar to the first video – using a creative and beautiful animation to show a critical view of large, industrial meat production.  This time they used a Fiona Apple’s version of Pure Imagination  from the original Willie Wonka & the Chocolate Factory.

Oddly, the video was made to promote a new smartphone game…by defeating “the evil plans of Crow Foods.”  Well said!



After many years of work, Energy Star with support from the Food Service Technology Center, the NRA and the Restaurant Facility Managers Associations are developing a criteria so restaurant can be certified as Energy Star buildings. Up until this point, restaurants have been kept off the labeling potential of Energy Star because of the variability in energy use among the buildings, and the variability of the types of restaurants.

However, in order to develop the certification program, they need your data. They are currently conducting the 2013 Food Service Energy and Water Survey to collect energy consumption data of restaurants across the country to help develop the performance score for the label. The purpose of the energy and water use data collection is to develop an Energy Star building energy performance score that will allow restaurants to compare their energy consumption to the national, industry-wide average and also to other stores within their brand. Eligible survey participants include full-service restaurants, limited-service restaurants, coffee or beverage shops, educational, military, corporate, or hospital cafeterias, and other formats. So get out your electric, natural, propane (and water) bills together and enter them into the survey to help develop the new Energy Star labeling program.

The first 40 restaurants to complete the survey and supply their energy use information will at least receive $20 Starbucks gift cards, and $450, $250, $150, and $50 gift card to randomly selected participants as well.

The survey runs from Wednesday, September 4th through Friday, November 1st and once the data is collected, the EPA will be able to develop a rating system from 1-100 and any restaurant scoring in the top 25% of their peer group can earn the Energy Star for their restaurant.

Visit the RFMA page for more information and to fill out the survey.