Chipotle has followed up their Back to the Start video featuring Willie Nelson with a new animated video The new video has a theme similar to the first video – using a creative and beautiful animation to show a critical view of large, industrial meat production.  This time they used a Fiona Apple’s version of Pure Imagination  from the original Willie Wonka & the Chocolate Factory.

Oddly, the video was made to promote a new smartphone game…by defeating “the evil plans of Crow Foods.”  Well said!

 

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